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Entrepreneurs are never satisfied with traditional or existing sources of materials. Due to their innovative nature, they persist on discovering new sources of materials to improve their enterprises.

In the business, those who can develop new sources of materials enjoy a comparative advantages in terms of supply, cost and quality. In Japan, due to the extreme scarcity of local raw materials, entrepreneurs give top priority to research and development in order to discover alternative materials.

Under the modern concept of marketing, markets are people who are willing and able to satisfy their needs. In economics, this is called effective demand. Entrepreneurs are resourceful and creative. They can create customer or buyers. This makes entrepreneurs different from ordinary businessmen who only perform traditional functions of management like planning, organization and coordination.